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Web Marketing
- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is about maximizing your website ranking with search engines and directories such as Google and Yahoo. There is a number of techniques used to rank websites in the top positions. These techniques may include careful selection and research of key words, site content, structure, relevant inbound linkage and correct meta-data. At ACD Studios we make sure that your site is listed within the relevant categories for you product and/or services and indexed by the major search engines and directories. We analyze target specific phrases and generate key words that are most likely to be used by potential customers searching for your products and/or services.
- Search Engine Submissions
Search Engine submission is highly recommended to enhance website’s chances of receiving competitive search engine rankings and is critical for new websites. Free search engine submission is still possible and will generate more related traffic to your website. However, using paid submission programs will speed up significantly the listing process and will generate more qualified traffic to your website. At ACD Studios we manually submit to most popular search engines and directories including: Google, Yahoo, MSN, Hot Bot, About, CNN, Overture, DMOZ, Lycos, AOL, Alta Vista, Netscape, LookSmart andExcite.
- Pay-Per-Click Advertising (PPC)
Today there are more than 15 major Pay-Per-Click search engines and directories. Depending on the industry we will find advertising opportunities that will maximize the return on your advertising investment. ACD Studios will provide keyword research and competitive analysis based on ROI of your campaign. We will constantly adjust your key phrases with the latest in report technology. Our clients constantly benefit from our expertise in comprehensive campaign management.
- Linking
To boost popularity of websites in the eyes of the search engines all websites need incoming links to their sites. The more inbound links from other websites you have the better. ACD Studios will ensure that your website will have more high quality and relative content links to reach top ranking in search engines. One of the ways to check how search engines rate you site is by using a Link Popularity Tool and comparing the results to your more successful competitors.
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